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The LUZ Solar Thermal Electric Generator at Kramer Junction, California reaches peak performance at noon with 150 megawatts output.

 

the first campaign

On February 11, 2003, a renewable energy referendum passed at the University of North Carolina at Chapel Hill, bringing around $200,000 for renewable energy projects every year beginning 2004-2005 pending approval by the UNC Board of Trustees and the UNC system Board of Governors.


Look at photos from the campaign.


How it was done
At UNC-CH all student fee increases must be voted on by the student body and receive a simple majority to go into effect. In order to get on the ballot our referendum to increase student fees by $4 per semester for renewable energy projects on campus, we needed to have 10% of the student body sign petitions or get Student Congress to place the referendum on the ballot. Luckily, Student Congress placed the referendum on the ballot. In doing so, Student Congress was able to control the initiative. They decided to pass a bill which dictated that if the referendum passed, a committee of students and faculty would be created that would be appointed to decide how the money would be allocated. For more information on this committee, contact Robin Sinhababu , currently (fall 2004, spring 2005) the chair of the committee, or check out the Renewable Energy Special Projects Committee website. It's still under construction, so bear with us.


Why the Referendum Was a Success: A Few Thoughts from A Campaign Member
I (Nic Grueff) think that the campaign worked so well here at UNC-CH because it had a definite goal. Either an increase in student fees for renewable energy would pass or it would not. I would recommend getting the referendum on the ballot as soon as possible, because once it is on the ballot, the deadline is set. The referendum will be voted on Election Day and students can work to pass. Students are able to see a concrete goal that is within reach and that can provide them with satisfaction. Furthermore, once the referendum is on the ballot, students and staff will take you seriously, because they know it is a concrete possibility. We found here, that a large amount of work, perhaps even the majority of work for the campaign was done by students that were not previously in student environmental organizations. The campaign generated an excitement in students that just grabbed on to people. I would recommend making it clear to yourself what is most important to you. In other words, is it more important that the Treehuggers Club get all the credit for passing the referendum, or is it more important that it passes. We made it possible for students to work on the renewable energy campaign without becoming a member of our club. We said to everyone, "Hey, we think this is a great idea and we want to share it with you all. Anyone who wants to work on the campaign owns it as much as we do."


The success of the first green energy campaign at Carolina was brought to you by:

 

Questions? Comments? Want to get involved?
Email: greenenergy@unc.edu